AWARENESS CAMPAIGN “I LOVE BIHOR”
DESCRIPTION:Assistance for two years in project management and public awareness campaign for “Project Phasing System Integrated Waste Management System in Bihor County” aiming to develop a sustainable waste management system, according to the provisions the Community environmental acquis, as well as the knowledge of the inhabitants of the entire Bihor county of the necessary practices regarding the selective collection of waste and the stages that have passed through to recycling.
More information about the “Integrated Waste Management System in Bihor County” can be found on the following website http://www.bihorulrecicleaza.ro/a-fary-tale-land/
BENEFICIARY: Bihor County Council, Administrative-Territorial Unit
Media ONE provided technical assistance and advertising consultancy services throughout the contract (2016-2018), developing and implementing an integrated awareness and public awareness campaign at Bihor County, as following:
- developing the general creative concept of the “EU IUBESC BIHORUL” campaign, media communication strategy, as well as the communication tools of the integrated campaign;
- production and broadcasting of five TV spots, information movie;
- broadcasting campaign in Romanian and Hungarian languages of the 40 “Green Pill” editions, written press campaign, PR services;
- website’s project and increasing social media awareness https://www.facebook.com/SMIDBihor/
- organizing 20 meetings in the urban area and 25 meetings in rural area in which the results obtained through the project were presented and the operationalization of the built facilities;
- conducting public opinion polls at Bihor County to measure the initial level of public information on the project, as well as to assess the impact of the EU LOVE BIHOR communication campaign;
- production and dissemination of information and promotion materials (posters, leaflets for the general public and for schools, flyers in Romanian and Hungarian, certificates of participation, success brochures, children’s brochures, t-shirts, briefcases, pens).
