CALIFEM – QUALIFIED WOMEN NETWORK FOR THE FUTURE!
Description:
The Skill development and opportunities for women project – CALIFEM
Client:
National Union of Civil Servants
- integrated communication campaign;
- 52 workshop events;
- production of promotional materials;
- production and broadcasting of TV and radio spots;
- online and press campaigns;
- Feminine success stories – 10 ambassadors of the project: Monica Tatoiu, Mihaela Tatu, Cristina Crețu, Irina Drăgan, Monica Simiciuc, Camelia Proca, Carmen Marcu, Adina Buzatu, Măriuca Ivan, Mihaela Șindilă şi Mirela Retegan;
- Contest with prizes;
- Filler type campaign and cinemas;
- organization of CALIFEM Gala;
- Flashmob